Multitask’s Web Designers & Website Design
A good website designer and their clients need to grasp the fact that when it comes to web design you have less than one second to convey your marketing message to visitors. Every aspect, from your font selection, to the colors, navigation, and design of your website plays a part in conveying your marketing message. The website designer needs to consult with the business owner on this, and together a website design is created that will both convey what the business is offering and have the ability to convert visitors into customers. A good web page design and layout will achieve this, and a lot of this has to do with website navigation which is essentially website design. Remember, functionality is more important than your websites design.
Having a web design that allows your visitors to navigate through your site easily has a lot to do with whether or not they will be contacting you. If your visitors hit the back button even once while on your website than that website’s design is flawed. The back button is your number one enemy when it comes to website design and navigation. Think of it, how frustrating is it when you’re on a website and you can’t get to where you want to be, or back where you came from?!?!
Keep in mind, people read websites from left to right just as they would a book. Your websites design and navigation should be built around this learned convention. Example, keep some form of navigation consistently off to the left at all times.
A FEW WEBSITE DESIGN LEARNED CONVENTIONS
Product Information. A good website design is going to include multiple intuitive paths from the homepage to each of a businesses products and services information. When someone finds your site because you have effectively optimized and advertised, give them the information they seek as quickly as possible. For example; think about a website homepage design that leads people to product pages with pictures as well as text.
Contact Information. A good website design will always include prominent contact information throughout the site. We at Multitask prefer this in the upper right hand corner of every page, people have come to expect this. When you have a user friendly website design and visitors find what they are looking for easily, don’t make it difficult for them to contact you.
Keep it Simple. You want your website design to be simple and direct while keeping the design professional and fresh. This will ensure your marketing message is readable and clear. Any good website designer will tell you to keep your visitors in mind when contemplating website design concepts.
Websites are meant to be used – used for reading, used for networking, used for shopping, etc. Websites, like any other marketing tool, convey a message and are an invitation for visitors to trust us. Your website’s design needs to reflect this and the website developer you choose needs to understand this. If you currently have a website ask yourself these questions:
- Is your website really easy to use?
- Have you been more worried about your websites design than its functionality?
- Would your site be more effective if it was a simpler design?
You need to trust in the website designer as much as the design. We at Multitask understand that there are two general rules that you must keep in mind when designing your website:
1) What type of message will resonate with my visitors, and
2) Is the site easy to use? Trust us.